BARONS x Creunmo
Smart Frame Original
When practical meets premium. A clean, double-sided window solution that does exactly what it’s meant to – grab attention on the street and build atmosphere in-store.
The Challenge
Some brands come to us with a loose idea. BARONS didn’t.
They had a crystal-clear vision for how their window display should look. A dual-sided hanging frame that could communicate two messages at once – one facing out to the street, the other in toward the store. Sleek, simple, effective.
They didn’t want a long-winded process. They didn’t need rounds of creative exploration. They needed a partner who could understand their world – and deliver exactly what they had in mind.
"We had a very specific idea. We just needed someone to make it happen".
To be precise: They were looking for a solution as clean and effective as their premium shirt designs.
The Solution
When you work in retail, you know the value of attention. BARONS does. Their minimalistic, premium shirts are made to stand out – and they needed a display solution that could do the same.
At Creunmo we’re used to tailoring solutions. But in this case, the tailoring had already been done – we simply needed to execute it perfectly.
“They didn’t try to push us in another direction. They listened, understood the brief, and delivered exactly what we asked for.”
Together, we landed on a made-to-measure, LED-lit Smart Frame – designed to match BARONS’ brushed steel interior and make a bold visual impact without creating noise.
The Impact
A clean, custom-made frame suspended in the window, showcasing high-quality visuals on both sides. One side catches the eyes of passersby – the other enhances the in-store experience.
It’s discreet but powerful. Just like the BARONS universe.
“We really liked the idea of using both sides – one to pull people in from the street, and one to create a feeling inside the store.”
Because it’s static rather than digital, it avoids the common pitfalls of screens: Reflections from sunlight, constant content demands, and heavy electricity use. The result is a subtle yet powerful display that elevates the store experience without distracting from it. Blending into the stage - still making a statement.
Double-sided, double impact
BARONS focus on doing one thing – and doing it to perfection. No trends. No flash. Just solid, timeless design that speaks for itself. Like our frames aren’t made to grab attention for their own sake – they’re made to let your product shine. To elevate the story, not compete with it.
When two brands believe in clarity, detail and calm confidence, they don’t just work together – they align.
“It creates a complete atmosphere in the store. Being able to showcase our shirts on a large scale makes a real impact. It sets the tone.”
This wasn’t just about installing a frame. It was about telling a story - one that feels consistent across every touchpoint.
"Everything was made to measure, which gives us real freedom. As a retail designer, it’s so nice not to be limited. If you have a clear idea, Creunmo can build it. That’s a huge plus.
It’s great quality and the colors are beautiful. The frame is lightweight and it’s easy for our staff to change the visuals on both sides.
They know the industry, and that really shows. It made everything faster and easier".
Josephine Demer Nielsen
Product & Retail Manager, BARONS
Explore more cases
We have helped a lot of companies elevate their physical visuals. We can also help you.
Take a deep dive into our cases and get a grasp of what is possible with Creunmo products. We love a good challenge and pride ourselves in being experts in all physical interfaces - from fashion stores to the automotive industry.
Reach out today
Questions? Challenges? Simply curious about our solutions?
We have our own production facility and we deliver around the globe, so we're ready to help you create unforgettable moments with the physical visuals of your dreams.
Call us any time at +45 71 72 06 62, or email us at contact@creunmo.com.